OUR MISSION
At Greener Crop, our mission is to redefine farm management, combining innovation, sustainability, and efficiency. We are committed to advancing agricultural practices that enhance productivity while respecting our planet's resources.
Through our expertise in regenerative management techniques and cutting-edge hydroponic and controlled environment farming technologies, we strive to nurture healthy soils, foster crop resilience, and conserve water.
We believe in creating a balance that benefits both farmers and the environment, cultivating a greener, more prosperous future for all.
ENABLING SUSTAINABLE FARMS
Greener Crop CEO Alexander Kappes explains how Greener Crop enables new sustainable farmers to Agritecture CEO Henry Gordon-Smith during his farm visit.
OUR OPERATIONS
WHERE WE GROW
Qatar
U.A.E.
Oman
U.S.A.
Saudi Arabia
WHAT WE GROW
Bell Peppers
Tomatoes
(Beef, Heirloom, Table)
Cherry Tomatoes
Chilies
Lettuces
Herbs & Microgreens
EXECUTIVE TEAM
ALEXANDER M. KAPPES
Founder & CEO
Before founding Greener Crop, Alexander was an executive at Groupon, Delivery Hero, and Rocket Internet. By applying his knowledge of business operations, sales, and marketing to the field of agriculture his goal is to enable farmers to thrive for generations to come.
RACHID DARJANI
Head of Expansion
Rachid is a former management consultant and venture capitalist with a background in computer engineering and an MBA from IE Business School.
DARINE ROUMI
Head of Operations - Middle East
Darine is an agricultural engineer with extensive experience in managing and operating regenerative and hydroponic farming systems.