Recent data suggests that snacking is no longer just an indulgence—it's becoming a significant part of our daily eating habits. According to Circana, 45% of Americans now consume three or more snacks a day, and this trend shows no signs of slowing down.
📊 Key Findings:
64% of consumers prefer snacking to traditional meals, a 5% increase since pre-pandemic levels.
79% of consumers have evolved their definition of what constitutes a snack in the past three years.
60% of consumers are engaging in late-day snacking, with 43% snacking late at night.
🌱 The Opportunity: Healthy, Convenient Snacking
As our lifestyles adapt to more work-from-home and hybrid work schedules, in-home convenience is a growing trend. While 51% of consumers are seeking snacks that can be eaten on-the-go, the focus is shifting towards snacks that are just as convenient at home. Think bite-sized pre-packaged fruits & vegetables that can be easily consumed while working from a home office or spending time with family.
🌍 Sustainability Meets Convenience
For food manufacturers, this trend presents a golden opportunity to meet consumer demand for both convenience and health. Imagine pre-packaged, bite-sized fruits and vegetables that not only satisfy cravings but also contribute to a healthier lifestyle and a more sustainable world.
🤝 Contact us to learn how Greener Crop can help you develop and manage a sustainable supply chain for these innovative snack options.
Source: Progressive Grocer